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by Rutwik Shankar 24 Dec 2025

Hairfall today isn’t just about hair. It quietly impacts confidence, self-image, and how people feel about themselves every day. Over the past 20+ years, our family has been closely involved in the dermatology and haircare space, giving us a front-row view of how hair concerns have evolved. What’s changed most is how early hairfall now begins—even in people in their 20s—driven by stress, lifestyle shifts, scalp health, and environmental factors.

Despite an overwhelming number of products in the market, many people still feel confused about what truly works. Haircare has become loud, promise-heavy, and often disconnected from real science. We believe it needs clarity, quality ingredients, and formulations that are honest and effective.

That belief is what led to Thique. We’re building a haircare solution rooted in science-backed ingredients, thoughtful formulations, and a deep understanding of scalp health. No hype. No shortcuts. Just a deliberate, transparent approach to healthier hair—designed for the realities of modern hairfall.

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